Survival instinct of entrepreneurs will drive economic recovery

The survival instinct of entrepreneurs will drive economic recovery from the COVID-19 pandemic, according to the Founder & CEO of Moonworkers, a cloud-based HR software which streamlines talent acquisition, management, and payroll services for SMEs.

With the UK’s vaccination programme continuing at an accelerated pace and the Chancellor announcing significant incentives for investment in business over the next two years in the Spring 2021 Budget, Nicolas Croix, a Parisian entrepreneur living in London, and Cambridge MBA graduate with a background in the media industry, believes entrepreneurial spirit can hasten a return to economic growth.

Nicolas, Founder & CEO of Moonworkers, said: “There is a survival instinct among entrepreneurs and that’s how, in times of adversity, we always see innovation. The COVID-19 pandemic wasn’t bad news for everyone, with some businesses unaffected or even thriving. I expect to see investment in existing and new businesses in the next 12-24 months, with people willing and encouraged to take bigger risks for greater reward in an effort to stimulate growth. When you are an entrepreneur, you have to basically lose all your money before giving up. Even though we hit a wall constantly, we try another door and see it can work with modification.”

Nicolas moved to London in 2017 having gone to university for the first time in his thirties, graduating from Gobelins, L’École de L’Image, one of France’s most reputable design schools. He then went on to receive his MBA from Cambridge University in 2016.

Nicolas is from a family of entrepreneurs and founded Moonworkers in 2020. The platform is now used by 75 companies in the media and film production, healthcare, and childcare sectors, with typically cash-strapped businesses able to save on costly recruitment fees which Moonworkers replaced with a fixed cost per worker, all managed within the online platform.

The platform has a user base of 1,100 professionals, and has created a unique, commission-free talent marketplace, matching freelancers with specialist roles.

Nicolas added:Starting my own business was the next logical step in my career because I come from a family of entrepreneurs, especially my dad. He has this mindset where he is very driven and has always been supportive and encouraging. He always said to me if I really want to have an impact and create value for society, you have to start a business and implement a company culture. If you identify and demonstrate your core values in this work, then naturally you’ll have the expected impact.” Find out more about Moonworkers at

Nicolas Croix, Founder & CEO, Moonworkers